Max Stanibuła

Building the company’s marketing strategy from the ground up and leading a four-person team across brand and design, content and social media, front-end web and SEO/AEO/GEO. Architecting the buyer journey and customer journey funnel and an end-to-end RevOps system in HubSpot, with touchless handovers between marketing and sales. Integrating autonomous AI agents and LLMs (Claude, Breeze AI) into recurring marketing processes, and co-running the hiring of a BDR to close the marketing-to-sales loop.

Led the B2B SaaS marketing strategy and owned the marketing budget and P&L, measured by CAC and by annual net revenue retention in customer cohorts. Ran a full rebrand from strategy to rollout across every customer touchpoint, and hired and led a five-person team covering brand and communication, HubSpot analytics and automation, paid ads, content and web design. A personalised customer journey, lead scoring and automation drove 28% Y/Y MRR growth; SQL-to-Customer conversion rose 54.2% and MQL-to-Customer 56.4%. Built the partner channel: campaigns, industry events and a framework to recruit, onboard and enable resellers.

Eight years of marketing leadership: a six-person team I hired and led, press and media relations, and external agencies running multi-channel campaigns. Led a full rebrand and an eight-year strategy that positioned Compendium as a leading IT education provider in the CEE region. Built and launched Distance Learning services from the ground up: 82% revenue growth in the remote training segment. Directed co-marketing programmes with Microsoft, Red Hat, SUSE, Huawei and Samsung, and flagship events including Next Generation Security Conference, OpenStack Day Poland and OpenSource Day. Expansion into the Baltic, Czech and Slovak markets delivered 27% Y/Y growth in training sales.

Digital Marketing Trainer at the Digital Marketing Institute (2015-2021): authorised DMI courses in SEO, PPC, social media and web analytics as a DMI Certified Trainer, with 300+ professionals trained. Earlier roles: Team Account Manager, Performance Marketing at ClearSense CSgroup (2012-2013), New Business Director at ClickCommunity (2012), Marketing Manager at Comarch (2011) and Junior Key Account at Grupa Onet.pl (2009-2011).

Master of Arts, specialisation in international management and marketing.

Bachelor of Arts in marketing and management.

 

• Professional Diploma in Digital Marketing (Digital Marketing Institute)
• Using AI in Business Development (Google and SGH Warsaw School of Economics)
• HubSpot Marketing Hub Software Certified
• Skuteczny Menadżer 2024 (House of Skills)
• Google BigQuery and PostgreSQL for Data Analysis (Start-Tech Academy)
• Make Foundation and Make Basics
• Business English C1

Languages:
Polish – native
English – C1.